Monday, September 20, 2010

OK Dog.

These guys really know how to make a creative video! By now everyone knows the treadmill choreography in "Here It Goes Again". Then there was "This Too Shall Pass" (both versions) and "End Love". Now we have "White Knuckles", the most original use of IKEA products in a music video.

The OK Go boys collaborated on this one with a group of very talented pups, most of whom were rescue dogs. At the end of the video there's a note mentioning that these four-legged performers have been adopted, but that there are many more waiting for loving homes. The band are donating a portion of proceeds from sales of this video to the ASPCA and also have a link on their site to donate directly to the organization. A little puppy love along with your tunes? Can't go wrong with that.

No comments: